August 8, 2014

Free Teen Back-to-School Event

With the new school year fast approaching, Briarwood Mall and Teen Vogue are hosting a back to school event like no other.  On Friday, August 22 from 4:00-8:00 p.m. youth, teens and even mom and dad can enjoy fashion shows, special offers and giveaways during the "ABC's of Style."

The free event will feature a fashion show giving families a chance to view the season's hottest trends while receiving first-hand fashion advice from Teen Vogue Beauty & Health emcee Justin Jones. Stay after the fashion show for a special musical performance from the fast-rising new boy band IM5.

While you are in the mall though, be sure to stop by Guest Services for an exclusive style guide.  Shoppers will also enjoy product demonstrations and giveaways from event sponsors Coca-Cola and Unilever brands St. Ives, Simple, and Q-tips – plus view a sneak peek of Fox’s new fall series RED BAND SOCIETY as well as receiveing exckusive  swag bag giveaways.

“Briarwood is the center of fashion in Ann Arbor, and teaming up with Teen Vogue elevates our back-to-school shopping season into a true fashion and entertainment experience,” said Denise Murray, director of marketing and business development. “These events and offers will help parents and students alike get set for the upcoming school year.”

For more information about the ABC’s of Style events, visit For more on IM5, visit

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