Columbus Day "Dog Days" Party at The Borders Arborland

On Monday October 12 (Columbus Day), readers young and old a-like can join in a party celebrating the hotly anticipated release of “Diary of a Wimpy Kid: Dog Days” by New York Times bestselling author Jeff Kinney at the Arborland Borders. The ultra-popular series, which also includes “Diary of a Wimpy Kid,” “Diary of a Wimpy Kid: Rodrick Rules” and “Diary of a Wimpy Kid: The Last Straw,” features the snarky and hilarious journal entries of character, middle-schooler and middle child Greg Heffley.
The party officially kicks off at 4:00 p.m. with a special welcome message from author Jeff Kinney. Kids can delight in talking about their favorite characters and scenes in all of the Wimpy Kid books—and weigh in on what they would like to see happen in the upcoming “Diary of a Wimpy Kid” feature film. In addition the celebration includes an opportunity for ardent fans to participate in adrenaline-pumping trivia, to create their own cartoon books and event participate in a Greg "look-a-like" contest.

Besides the book, kids can also purchase a Diary of a Wimpy Kid t-shirt that they can customize with a favorite saying or quote using the washable ink pen that comes along with the shirt. This cool customizable shirt can only be found at Borders, Waldenbooks and Borders Express stores; It retails for $5.99 with book purchase or $9.99 individually, while supplies last.
As an additional bonus to fans, October 12-16, Borders Group will give away 20 free signed copies of "Diary of a Wimpy Kid: Dog Days" via Twitter. Each day Borders Group will tweet four store locations where one lucky reader will be able to claim the book at that location by approaching a cashier and uttering the password: "cheese touch." The first person to say the password will receive a free signed copy of the book - Follow twitter.com/bordersmedia for clues.